The Smart Anti-Counterfeiting Packaging Solution for Luxury Goods
High-end luxury goods sold in the counterfeit market in one year totaled a staggering $98 billion. Luxury brands like Gucci, Dior, Chanel, Prada and Louis Vuitton spend millions a year in legal fees alone to fight counterfeiters. E-commerce, including online marketplaces such as Amazon and eBay, and social media have made it easier for counterfeiters to sell fake goods and reach shoppers who are lured by discounted prices, sometimes by using authentic names and real images. Luxury brands are looking for ways to combat these fake products as well as protect and preserve their reputations in the midst of changing consumer behaviors.
Experts for Consumer Brand Protection
Why Luxury Goods Brands Choose Covectra
Mitigate Counterfeit Risk
Maintain Integrity & Reputation
Covectra rolls out tech to track fakes, combat counterfeiting