The Smart Anti-Counterfeiting Packaging Solution for Sporting Goods

The business of counterfeit sporting goods is growing, with more than 169,000 items worth $44 million seized in the past year. Fake sporting goods products, made of substandard materials, don’t perform as well as the original scientifically designed products and may be dangerous to use or wear. Safety gear such as knee pads, helmets, and mouth guards are designed to protect the players from injuries. But their fake counterparts can put them in even greater danger. Sports brands have invested heavily in providing high quality, premium products and sports counterfeits are intellectual property thefts that can adversely impact brand reputation, revenue, and customers’ health & safety.